Camille Miceli’s New Pucci Campaign Embraces La Dolce Vita

On 2 May, Pucci's creative director Camille Miceli jetted off to Capri for three days with a cohort of fashion influencers and editors to begin a new chapter for the Italian brand she took the helm of late last year. Formerly known as Emilio Pucci, the Florentine label is going back to basics in the form of refined capsule collections released on a see-now-buy-now basis in line with Pucci's resort wear-focused target market. Miceli's debut collection La Grotta Azzurra, was unveiled on the trip to the fashionable shores of the Gulf of Naples, where Emilio Pucci and clients spent their holidays in the 1950s.

Disseminated online in an Instagram frenzy of posts by guests, the new collection signals a new chapter filled with Pucci's joie de vivre and includes vibrant printed kimonos, silk scarves, shirts and dresses, together with tracksuits, yoga pants and beach tote bags. Now, model Vittoria Ceretti fronts the campaign.

Photographed by Lachlan Bailey in Capri, Ceretti wears pieces from La Grotta Azzurra, a collection fit for summer island living. The Italian dolce vita attitude underpins the campaign, as Ceretii enjoys holiday pastimes; ice cream and cocktails included.

The collection’s first drop is currently available in stores and online.