Every story of Pride is as unique as the individuals experiencing it, and for that reason, on 30 June, Burberry are releasing a film highlighting five stories from members of the LGBTQIA+ community aiming to champion the voices that matter most during Pride month, showing their backing for LGBTQIA+ communities everywhere.
Burberry family members, Edem Dossou, Lea T, Aweng Chuol, Kerron Clement and Erica Bougard, invited the people dearest to them to take part in the film with them, which sees discussions extending from what Pride means in 2021 to the freedom of being allowed to be your true authentic self without being afraid. Through an LGBTQIA+ lens, Burberry aims not only to get more people thinking about Pride but talking about it too - hoping the film and its sentiment extending long beyond Pride month will act as a hopeful driving force for change. Alongside the film, Burberry continues its longstanding support for the LGBTQIA+ community behind the scenes through contributions to organisations such as their charity partner, Albert Kennedy Trust (AKT) - a charity dedicated to LGBTQIA+ homeless people.
Deputy CEO of the AKT said in a statement:
'Last year, AKT saw a 71% increase in footfall from young LGBTQ+ people fleeing abuse from unsupportive homes simply for being who they are. Burberry's generous support ensured that we could not only work to meet this unprecedented demand but allowed us to adapt and future proof our services. We are thrilled to have Burberry as a corporate partner again this year so that we can continue to meet the changing needs of LGBTQ+ young people throughout the UK to provide safe accommodation and support when and where it is needed most.'
The past year has dissipated safe spaces worldwide for people who need them the most, evidenced by the steep rise in footfall the akt has seen in the last year; by continuing to support charities like the Albert Kennedy Trust - Burberry is encouraging others to do the same.
In addition to the above, the British luxury brand will also be contributing to initiatives Born This Way Foundation, Casa Neon Cunha and Center for Black Equity, all chosen by the cast of the film. All three of the organisations are either multinational or local foundations working to support LGBTQIA+ communities worldwide by providing resources such as shelter, economic empowerment, wellbeing programmes and inclusive safe spaces.'