Burberry's A/W 22 Campaign Is An Ode To Individualism
Chief Creative Officer Riccardo Tisci called upon photography duo Inez and Vindooh to spotlight the collection's themes of individualism and self expression, all while belonging under the LA sun.
Chief Creative Officer Riccardo Tisci called upon photography duo Inez and Vindooh to spotlight the collection's themes of individualism and self expression, all while belonging under the LA sun.
Building upon the house's 'codes of duality' as well as acting as a continuation of the brand's S/S 22 campaign, Burberry's A/W 22 campaign - shot by Inez and Vindooh, while styled by Lotta Volkova - is a study of different identities, all of which feed into the idea of how modes of individualism can create togetherness and community.
Evolving from last season's message of 'self-expression', A/W 22 sees the house take this mantra one step further, interweaving it into a collection that's just as authentic as the campaign itself. Staying true to core Burberry signatures while also adding in playful twists here and there, the classic women's trench is recreated as a voluminous strapless gown with signature details while the menswear hooded duffle coat in dark umber has also been given a makeover thanks to its exaggerated leather straps and trims. Waxed cotton coats and field jackets are styled with vintage-inspired floral lace corsets also while paired with the Lola bag - an accessory that completes any Burberry fit.
In a modern reinterpretation of the 'Equestrian Knight Design' (revived from the Burberry archive), the campaign features members of The Compton Cowboys; a Black-owned LA-based non-profit organisation. As part of their partnership, Burberry will provide a donation to support the organisation's mission to uplift local African-American communities by combatting stereotypes and building lasting skills through equestrianism and a connection to the outdoors. The proof is in the pudding that for A/W 22, Burberry's definition of community is more encompassing than ever before, and whether demonstrated through clothes or action, we're behind them every step of the way.