Marking Honor of Kings' first collaboration with a luxury fashion house, Burberry unveils their two new designs from the virtual game's 'Legend' skin offering. The two looks have been purposefully designed by the house's chief creative officer Riccardo Tisci with the game's female protagonist, Yao, in mind.
The first look sees the heroine wearing a signature beige cotton off-shoulder trench coat inlaid with the Burberry house check, styled with a cropped top, shorts and thigh-high boots. As for her second look, Yao is wearing Look 9 from Tisci's S/S 21 collection for Burberry; a royal blue trench coat and bib-front trousers, with a crystal-embroidered vest and black leather wader boots. If the look catches any fan's eye, they will be able to buy both the trench coat and trousers online and in stores in mainland China.
Riccardo Tisci said of the collaboration, 'I am excited to see how technology has found a way to build and nurture the core human needs of personal and emotional connections. Honor of Kings has created an incredible digital world where we can find a new way to dream with our Burberry community. The power of creativity is that it can open spaces and push boundaries, and I am so excited to have designed exclusive skins that will bring Burberry house codes into this immersive universe.'
In a post-COVID world where more and more luxury brands seem to be paying attention to society's obsession with the digital, there's no doubt that fashion, once again, is doing everything it can to be at the forefront of the movement. From taking fashion week's online last March (albeit with no choice) and established houses like Valentino collaborating with AI technology to Burberry, choosing to style fictional game characters, there's no escape from the virtual world and thanks to platforms like SHOWstudio, fashion is continuously pushing itself towards a more inclusive digital realm. Thanks to a collective effort, an industry once blamed for being 'behind the times' now couldn't be seen to be more forward-thinking in its approach to all things digital.
Although Burberry creating designs for a video game character is new, their shared sense of adventure with the video game Honor of Kings isn't. Burberry have always looked to new ways to explore human's relationship with adventure, and so by partnering with Honor of Kings, Josie Zhang, President of Burberry China, said, 'feels like a natural step up for our move into gaming.' She went on to say that, 'By allowing our Chinese customers to explore virtual products through the medium of online games, we can connect with our communities in a way that really resonates with them. It has been fantastic to work so closely with Tencent to bring this new customer experience to life.'