Burberry Redesign London Flagship

by SHOWstudio on 29 June 2023

The iconic British brand is setting the standard for London luxury retail, today revealing a new look for their New Bond Street store.

The iconic British brand is setting the standard for London luxury retail, today revealing a new look for their New Bond Street store.

First comes the campaign, then comes the collection, and then comes the retail revamp. That’s the usual timeline of events whenever a big brand gets a new creative director. And it’s no different for Burberry. Since his appointment, Daniel Lee has been hard at work refreshing the iconic British mega-brand’s next chapter. One that highlights the past, present, and future of British heritage. Looking at Burberry’s extensive archive for his debut collection, it should come as no surprise that Lee would do the same for the newly renovated Burberry flagship in London.

Courtesy of Burberry

Located at 21-23 New Bond Street, the retail destination is set to be the one-stop shop for all your Burberry needs. Not your traditional retail location, the flagship promises to be an immersive shopping experience featuring ready-to-wear, eyewear, shoes, accessories, and a focus on leather goods and VIP experiences.

Courtesy of Burberry

‘We are excited to open the doors of our newly refurbished flagship store on New Bond Street in one of London and the world’s premier luxury shopping destinations. The store showcases our beautifully crafted products in a luxury setting that connects our customers with our brand and unique heritage’, explains Burberry CEO Jonathan Akeroyd.

Courtesy of Burberry

The flagship is kitted out with a minimalist interior furnished with eclectic, contemporary pieces to highlight Lee’s future-facing aesthetic. Still, there’s no shortage of heritage accoutrements to keep lifelong fans of the brand happy like the lighting which has been made to replicate the iconic Burberry check.

Courtesy of Burberry

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