Continuing on from their A/W 21 campaign, Burberry continues to look to the power of individuality and self-expression for S/S 22. Once again, campaign images are taken from two different perspectives and styles, representing a sense of duality within the brand as Mert and Marcus' photographs sit poised against Chris Rhodes' shots, both playing on the house's carefree and youthful attitude for S/S 22.
Speaking of the campaign, Burberry's chief creative officer Riccardo Tisci said in a statement:
'The S/S 22 menswear and womenswear shows had this visceral energy that was contrasted with really beautiful soundscapes. I wanted to continue this dialogue in the campaign, a flicking between realities, contrasting Mert and Marcus' pure youthful energy with Chris Rhodes' raw, youthful spirit. As we come out of lockdowns around the world, I wanted this campaign to make people feel something, free to dream, free to feel youthful and alive again. It is a beautiful dance, a very raw energy that's powerful and full of life. Like an awakening.'
Styled by Katy England, the campaign looks to evoke a feeling of 'anything and everything is possible'. Burberry classics such as the brand's signature trench coat have been deconstructed and rebuilt, playing on the idea of volume, while geometric and abstract prints have been introduced, also accentuating the idea of 'youthfulness'. A range of sportswear-inspired pieces also appear for the first time, although not without an elegant touch, with classic hoodies refined to reveal cape-like structures, all fitting in with fashion's new flair for 'modern luxury', or, in other words, a very Burberry take on elegance.