Burberry Goes Into The Wild This Winter
Burberry portraits from February return anew in September with their Winter 2024 campaign. Inspired by landscapes and people from the UK and Ireland, the Lake District reframes house runway heroines Agyness Deyn, Lily Donaldson and Adwoa Aboah. Daniel Lee, Chief Creative Officer at Burberry, believes the ‘Lake District feels familiar and has a sense of adventure.’ Burberry fuses familiarity with functionality to hone into a distinct product assortment from their
A/W catwalk show.
Long Li in a shaggy duffle coat one moment then a structured, moleskin heritage trench the next brings to mind Burberry heritage fabrications from their Ossie Clark-inspired show and Duke of Windsor closet spectacular, respectively.
Aggy and Lily retain an outdoorsy feel of the Burberry check in nature. Softness from cashmere across scarves and contrast-lined trousers provides a sense of protective insulation. While Aggy wields Burberry’s Shield Twin bag as an essential tool for well-styled outdoor explorations, Lila Moss rejoins the Burberry fashion show friend group for a Stomp Boot challenge at autumn rain showers to try her, just try her.
These are Daniel Lee’s kitted out cast of characters — George Osborne in a double-breasted pinstripe, relaxed fit suit on an underground lake, Lina Zhang in a shredded vanilla custard-coloured shift dress leaning on a cave wall — who wear Burberry to represent how all heritage mixes Savile Row-inspired tailoring and techniques from Donegal to Lochcarron to retain a sense of adventure when shopping for earthbound, outbound experiences this fall.
