BULLETIN: Hood By Air's 'The Prologue' Is Out Now

by SHOWstudio on 16 July 2021

Anonymous Club and Shayne Oliver's cult brand Hood By Air have finally released the much-anticipated visualiser 'The Prologue'.

Anonymous Club and Shayne Oliver's cult brand Hood By Air have finally released the much-anticipated visualiser 'The Prologue'.

Last month, we reported on Hood By Air's latest teaser film to the The Prologue, made in collaboration with The Anonymous Club; a creative studio working in the idioms of fine art, installation, performance, music and product, also owned and run by Mr Oliver.

Dystopian and futuristic, the teaser gave fans a snippet of what was to come. Lo and behold, the full length fashion film is finally here, and it's certainly not one to miss.

In the words of Hood By Air, the essence of a Prologue is 'to create a foundational guideline that leads a series of events through transitional actions.' Imagining a world where all is dust and long forgotten, The Prologue is not just a promotional film for Hood By Air attire, it's a way of life; a future that delivers a new perspective, the Hood By Air kind.

You can now watch the incredibly dystopian Anonymous Club film for Hood By Air, directed by Roger Guàrdia and produced by Park Pictures and CANADA here:

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