Browns Announce Berlin Pop-Up

Multi-brand luxury retailer Browns announce Berlin as the location of the third iteration in their Nomad series, which sees Browns launch semi-permanent retail spaces internationally. 

The site, housed in an abandoned supermarket in the Mitte region, will see German locals shop a selection of curated brands in-store while accessing the retailer’s full inventory via the Browns Fashion app with guaranteed next-day delivery.

Browns, together with Berlin-based communication agency Reference Studios, host a series of events at the 3-day pop-up opening in November. Previous experiences at Browns Nomad stores have included workshops, custom labs, educational talks, parties and dinners. The luxury boutique is set to open 14 November 2019 and will focus on creating a sense of cohesion between the digital and physical worlds of Browns.

Explains CEO of Browns, Holli Rogers, 'Browns Nomad brings the physical and digital worlds together, creating a connection and interaction to both space and our curated product offering - we stay true to the environment in which Nomad exists by fusing local and international partners and brands together to create a multi-sensory experience.'

Browns Nomad began in 2017 with the Shoreditch-based Browns space (Browns East) followed by an 8 weeks Los Angeles popup in 2018. After the success of the two previous stores, Browns is excited to introduce the brand to a new demographic of customers through their roaming retail concept. Growing a global community is a key theme to Browns Nomad and using experiential-led retail is at the heart of it.

‘Brand engagement is about creating awareness through compelling multichannel content, dynamic live media and sparking creative conversations with our community network on a global scale. We are so excited to build some amazing stories in Berlin,’ says Tyler Psarras, Brand Engagement Director of Browns.

A full-schedule of Browns Berlin is to be announced on www.brownsfashion.com in the coming weeks.