The British Fashion Council Looks To A Brighter Future With 2020 'New Wave: Creatives'

Having recently announced that the Fashion Awards 2020 will go digital for the first time come December, the British Fashion Council are now revealing their plans for the all important New Wave: Creatives, an extensive list of pioneering young individuals picked from across the industry.

Now in its third year, the 2020 New Wave: Creatives couldn't be more prescient for young industry professionals who face an uncertain future. The dynamic list each year elevates a new generation of talented artists, activists, casting agents and commentators, to florists, hair and make-up artists, with the BFC sharing their expertise and contacts with the beneficiaries.

This year the New Wave: Creatives will be selected via a two-stage voting system. Those who make it onto the initial list of one-hundred will find themselves there as a result of nominations from their peers- more precisely last year's recipients, in a move to encourage inter-generational support within the industry. Following this, a brand new 'Steering Committee' made up of fifteen industry professionals will make the final call, whittling down the list to the final fifty. Featured on the 2019 list were some of SHOWstudio's very own alumnus and collaborators, including photographers Rob Rusling and Eva Losado (Eva Al Desnudo), artist Jon Emmony and stylist Ibrahim Kamara.

Curated by the BFC alongside Raven Agency, the 'Steering Committee' features a fifteen-strong list of fashion's most exciting and established voices. From model Adut Akech, designer Charles Jeffrey and GQ's fashion director Elgar Johnson, to make-up artist Isamaya Ffrench, Guillaume Delacroix (founder of the agency DLX) and British Vogue's fashion news director Olivia Singer, the stellar committee offer a pool of knowledge and contacts that the final fifty creatives will most certainly be looking forward to, especially following months spent working in the absence of IRL networking.

The recipients, set to be announced at the end of November, will also receive a full year's programme of support from the British Fashion Council, with many hopes pinned on a new generation of talent leading the industry steadily into a more positive future.