Brent Faiyaz Is In His Guess Jeans Bag

What do Beabadoobee, and Gene Gallagher have in common? We’ll give you a hint—add Brent Faiyaz to the mix. They're names at the forefront of today’s music industry. Brent Faiyaz has solidified his place as an R&B artist on the rise in a very short time with hits like Best Time, All Mine, and features on multiple Tyler, The Creator’s projects. Now, he’s been inducted into the growing list of cultural innovators at the helm of Guess Jeans' heritage denims.

As Guess Jeans embarks on a campaign to reaffirm its status as one of the world's most influential denim brands, its latest ambassadors stand on the brink of superstardom. Chosen for their rising influence, they embody the brand’s push for connection at a pivotal moment in their careers. Denim has always been a staple in people’s wardrobes, making it a smart move to materialise that sentiment through a well-rounded strategy. Guess is intentional in aligning itself with artists who foster deep, personal connections with their audiences.

Shot by Liam MacCrae, the campaign captures Faiyaz mid-sentence, casually leaning against flight cases—a moment that feels both spontaneous and intimate. Guess imagery has a way of subtly blending into the artist’s world, with denim acting as the bridge that brings them closer to their audience.

Guess Jeans is the evolution of ‘Guess? Inc,’ reimagined with sustainability and cutting-edge technology at its core. This new direction preserves the silhouettes we already know and love but introduces Airwashed™ technology—an innovative process that replaces traditional stonewashing with air and humidity, reducing water usage by 80%.