Bottega Veneta Paints the Town Green

How do you tease out a mystery debut from a newly appointed creative director? Most brands would turn to buzz on social media, but not Bottega Veneta. Ahead of Matthieu Blazy's first collection with the house during Milan Fashion Week, Bottega has steered clear of the usual outlets and instead launched a green screen app. The result? Anything your device recognises as the signature parakeet green of the house becomes a platform for Bottega content.

The novelty and exclusivity of the move perhaps nods to the future of Bottega Veneta under Blazy's stewardship - we will certainly find out more on 26 February 2022 when his designs hit the runway. Download the app for yourself here to experience what Bottega Veneta is calling an "open door to creativity".