Bleach London Launch Customisable Wig Service

Cult hair brand Bleach London have partnered with the online treatment app Beautystack to bring the people what they want- wigs in all styles and colours of course! The customisable service allows customers to try out different transformations, without the long term commitment.

Conceived by Bleach London co-founder Alex Brownsell, Bleach Brixton owner & wigmaker Alisha Dobson and Beautystack founder Sharmadean Reid, the innovative collection features signature Bleach London techniques, and a diverse mixture of hair types and colours. All Bleach products are eco-friendly, vegan and cruelty free, with the brand having pioneered a democratic and experimental approach to hair over the past 10 years.

Launching today, Wednesday 7 October, the collection is priced from £230 - £3000, with styles ranging from bright dip dye and ombre blends, to bleach and rainbow box braids. How do you get your hands on a Bleach London wig? Head over to the Beautystack app and select your wig of choice. Choose to customise, and collaborate with the Bleach team directly to personalise key details of your chosen wig style, including colour, length and wig-cap size. Customers are also able to have their wig fitted in store for free.

'We are proud to partner with Bleach to offer an exclusive range of fashion forward wigs for all. Bleach are historically known for their legendary colour but this range of wigs shows the breadth of their talent. As we turn more to virtual meetings, a wig is an instant "get ready" for when you're on Zoom. Bleach and I have worked together for a decade now, so this is an exciting next step in our relationship' Sharmadean Reid, CEO of Beautystack