Birkenstock Goes Sleek This Season

by SHOWstudio on 5 April 2024

The historic German shoemaker takes an art detour on their New York summer vacation.

The historic German shoemaker takes an art detour on their New York summer vacation.

For decades, Birkenstock has supplied footwear to hippies, grunge musicians, actors and the fashion crowd, with collaborations ranging from Rick Owens and Fear of God to Proenza Schouler. Their S/S 24 collection celebrates the relationship between design’s form and function, with a New York sense of adaptability.

Louis Mueller

Birkenstock and photographer Max Farago tour guide through city scapes, with a campaign that characterises a late-70s, early-80s New York feeling of limitless creative collaboration.

Cassi Namoda

Intimate portraits depict artists Rafael Prieto, Cassi Namoda and the sculptor Louis Mueller in casual reflection. They represent the enduring attraction of New York as an independent artists’ wellspring.

Birkenstock updates the Boston clog with the 33 Dougal in leather with shiny, sheeny black leather finishing. Their 222 West, also in oil painterly black, blends the Arizona and Boston styles, much like their campaign models total blend of the innovative nomad finding a home in New York.

Rafael Prieto

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