Balenciaga Taps Tyler Mitchell For Their Winter Campaign

by SHOWstudio on 21 July 2023

Starring Isabella Huppert, Vittoria Ceretti, and more, the campaign shot inside the maison's couture headquarters is a celebration of Balenciaga’s past and future.

Starring Isabella Huppert, Vittoria Ceretti, and more, the campaign shot inside the maison's couture headquarters is a celebration of Balenciaga’s past and future.

Since Demna joined Balenciaga in 2015, there has been no shortage of history-making moves from the Georgian designer. The biggest came in 2021 when the creative director reestablished the maison’s famed couture ateliers which have been closed since 1968. With haute couture an important component to Demna’s reign at Balenciaga, expansion of the storied 10 Avenue George V location was imminent. Renovating new offices at 12 Avenue George V, Balenciaga are establishing the location as the brand’s couture and creative headquarters. In true Demna fashion, the construction site of this expansion served as the perfect backdrop for his winter 2023 campaign.

Balenciaga Winter 2023 by Tyler Mitchell

Bridging the past, present, and future of Balenciaga together, the campaign was shot within 10-12 Avenue George V amidst renovations. The campaign features Demna’s signature pieces including deconstructed tailoring, denim and leather along with futuristic silhouettes, and core accessories like the Le Cagole, Biker Boot, and Knife Pump. To bring this campaign to life Balenciaga enlisted Brooklyn-based photographer Tyler Mitchell. Having made a name for himself as the first black photographer to shoot a Vogue September issue, it’s the artist's penchants for imagined futures that made him the ideal image-maker for Demna's uncanny campaign.

Balenciaga Winter 2023 by Tyler Mitchell

Starring actress Isabelle Huppert (who made a meme-worthy walk down the A/W 23 haute couture catwalk), and models Vittoria Ceretti, Nyawurh Chuol and more, the cast poses in front of the in-progress construction and workers. Imbued with an air of irony that Demna has been known for since his days at Vetements, the campaign expertly highlights the designer's reverence for Balenciaga's past, while not being shy about his aspirations for shaping the maison's future.

Balenciaga Winter 2023 by Tyler Mitchell
Balenciaga Winter 2023 by Tyler Mitchell

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