Balenciaga Music Presents BFRND: The Game

Is there a couturier as invested in music as Balenciaga? Since Demna took creative control of the storied house in 2015 he’s put his love of music at the forefront. Case in point: it’s been his partner and collaborator BFRND who has been soundtracking his blockbuster shows since 2017. It’s only natural then that the Parisian musician would be the latest to collaborate with Balenciaga music.

Last year Balenciaga Music launched as a way for the brand to build on its close network of sonic collaborators. Recently they partnered up with the rock band Archive to create an exclusive playlist and accompanying merch. ‘We’re exactly the same as the brand,’ the band told us of their collaboration. ‘It’s not an easy listen. It’s something you have to explore in your head and have the time to reflect on it’.

With BFRND Balenciaga Music is blurring the lines between reality and the digital with a multi-layered project. Of course, like previously, the collaboration will include a series of limited-edition mech and an exclusive 4-hour playlist. Taking Balenciaga Music to new heights, the collection will be embedded with NFC chips to give wearers access to the playlist and, for the first time, access to a video game.

BFRND gets the 8-bit treatment in BFRND: The Game. A pixelated platformer where users take control of the composer as he ventures through various Balenciaga show sets. All backed by their respective musical tracks. Those who prove to be masters at the video game are set to be rewarded IRL. So get your gaming hands ready.

Discover BFRND: The Game here, and listen to BFRND’s Balenciaga Music playlist here.