Balenciaga Brings Paris Fashion Week To Your Living Room

Balenciaga has done it again, blending boundary-pushing fashion with cutting-edge tech to make us rethink what it means to experience luxury. Following the launch of its Apple Vision Pro app earlier this year, the maison has dropped a fresh update that takes augmented reality (AR) to couture heights. Forget basic runway streams—this is fashion immersion reimagined.

Bringing the front row to your living room, the app’s new spatial video player throws you right into the action. With 180-degree footage of the summer 25, 53 haute couture, and spring 25 collections, captured on specialised cameras, you’ll feel like you’re sitting in the thick of the fashion elite. Think of it as a Balenciaga show you attend... from your sofa, in high-def surround vision.

Two-dimensional lookbooks are so last season. The updated app serves up the summer 25 collection in full 3D glory. Each outfit pops with depth, showing off details that flat images could only dream of. You can practically feel the fabric without risking smudging your screen with fingerprints.

The sensory feast doesn’t stop at visuals. Spatial audio technology is here to up the ante, wrapping you in the House’s signature show soundtracks. Dual-driver audio pods mimic the layered atmosphere of a real runway, from the booming beats to the faint whispers of awestruck guests (you know, people like you).

Got your eye on Balenciaga’s latest accessories? The app’s new Accessories Tab lets you get hands-on—virtually. Spin and zoom on hyper-realistic 3D renders of standout pieces like the Nano Top Handle Bag, Basketball Sneaker, and 360 Mask Sunglasses. It’s the closest thing to touching couture without getting tackled by a boutique security guard.

For the history buffs (or anyone curious about couture mystique), the app’s new feature offers a narrated tour of Balenciaga’s iconic Paris salon at 10 Avenue George V. Explore the House’s roots with your choice of English or Chinese subtitles, proving once and for all that fashion knows no borders.

Balenciaga isn’t just playing with AR; it’s owning it. The Apple Vision Pro app update solidifies the brand’s position as the fashion-tech pioneer we didn’t know we needed. Whether you’re here for the jaw-dropping runway immersion, the jaw-clenching accessories close-ups, or a virtual stroll through couture history, Balenciaga is delivering the future of fashion in spades.

So, if you’ve ever wondered what it feels like to step inside a Balenciaga collection—soundscapes, stitching, and all—download the app and prepare to be dazzled. The future of luxury is here, and, of course, it’s wearing Balenciaga.