Ashish Tasks Hazel Gaskin With Capturing His High-Octane Glamour

by SHOWstudio on 25 January 2024

After collaborating on his S/S 24 show, Ashish teamed up with the Irish image-maker on a special campaign highlighting the brands inclusive world.

After collaborating on his S/S 24 show, Ashish teamed up with the Irish image-maker on a special campaign highlighting the brands inclusive world.

The intersection of glamour and craft has long defined the glittering work of London cult favourite designer Ashish. His signature use of embroidery, inspired by the artisans from his home of Delhi, has not only captivated the city’s fashion sect but propelled him to be one of the industry’s most distinct voices. His S/S 24 show was a testament to this with a surreal reimagining of a bedroom, evoking the beauty of dreams.

Ashish photographed by Hazel Gaskin

To capture the glittering dreamscape Ashish tapped Irish image-maker Hazel Gaskin. Gaskin’s documentary-style photography was just the thing to imbue the glamour of Ashish’s world with a sheen of realism. The photographer grew up in Dublin and honed in on capturing the varied communities around her. Once she moved to London and began assisting the likes of Alasdair McLellan and Scott Trindle, she picked up the practical skills to refine her eye for the authentic.

Ashish photographed by Hazel Gaskin

This narrative-driven approach made her the ideal collaborator for the brand that has long put the spotlight on long-overshadowed communities. The designer has long been inspired by and platformed the queer community around him with S/S 24 being no different. Casting comprised of top models along with queer creatives across age, race and gender identity.

Ashish photographed by Hazel Gaskin

All donning the disco-ready designs, Ashish fans are transported into a dream world where expression has no bounds. Central to the campaign is Ashish's ability to reimagine wardrobe staples, like sportswear bombers into must-haves for any night out. Dropping as an exclusive pre-collection on Net-A-Porter, the accompanying campaign is just the thing to whet the palette of Ashish fans new and old.

Ashish photographed by Hazel Gaskin
Ashish photographed by Hazel Gaskin
Ashish photographed by Hazel Gaskin

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