Ariana Grande Shines As The Face Of Swarovski
Ariana Grande wears many hats. The child actress turned Grammy Award-winning musician has captivated the world with her voice and is sure to become a Box Office megastar when her upcoming role as Glinda in Wicked is released later this year. Still, never one to slow down Grande’s latest role is taking up Swarovski’s shining mantle as the face of the global jewellery house.
‘It's an honour to represent a House that shares my passion for creativity, pushes the boundaries beyond the world of jewellery and promotes values of unapologetic self-expression. I cannot wait to embark on this journey and to inspire others to embrace their own unique sparkle,’ comments Grande.
In a dazzling fusion of crystal brilliance and pop culture allure Grande will bring her classic flair to the brand with a holiday campaign slated for 2024. The choice of the pop star as the face of Swarovski shouldn’t come as a surprise to anyone. Renowned for her mesmerizing performances and exceptional vocal range, she’s also long been an advocate for inclusivity and empowerment in her lyrics and support for the LGBTQ community.
‘Ariana’s charisma and positive energy resonate with Swarovski’s essence of bringing joy to the world and I am thrilled that she is joining us as Brand Ambassador. Ariana is a brilliant artist whose creativity shines through her songwriting and vocal performances as well as her personal style. I look forward to engaging in inspiring creative dialogues together,’ says Swarovski global creative director Giovanna Engelbert.