In 2020, Saint Laurent's artistic director Anthony Vaccarello removed the French brand from the official fashion calendar. Alongside other Kering brands, such as Gucci, Saint Laurent plan to carve their own path as the fashion landscape undergoes drastic change. The year previous, Vaccarello launched the Saint Laurent Rive Droite experiential boutiques, based in Paris and L.A. An ode to Yves Saint Laurent's pret-a-porter Rive Gauche line, this new venture laid out a blueprint for curated cultural experiences, connecting locally with fans of the brand at an international scale. Today, Saint Laurent Rive Droite launches their Live Sessions series, which will see emerging musicians take to a digital stage, where everyone's invited.
The Saint Laurent Rive Droite stores encompass art exhibitions, limited edition merchandise and performances. Filled with works by the likes of Sterling Ruby and Daido Moriyama, together with books and installations, the spaces provide another avenue for Vaccarello to tell the story of Saint Laurent to the world. Recent exhibitions include a show of the photographer Derek Ridger to mark Valentine's Day, with ready-to-wear items incorporating Ridger's images also made available. Earlier this month, the stores released a sports-inspired capsule The Winter Game, featuring black Saint Laurent snowboards and basketballs.
Today, Live Sessions brings Saint Laurent Rive Droite into your home, wherever you may be. Transgender activist and musician Franky Gogo will be performing live in the store in Paris. Well known in France, Gogo represents the all encompassing, multifaceted universe of the French brand as it orientates towards both young and old, towards any sexual orientation or gender. Gogo is set to perform their EP 'Fast and Too Much'. Vaccarello provides not only a global platform for the musician, but also promises to introduce Saint Laurent devotees to new talents. What more could you ask for on a Friday night in lockdown?
Tune in here.