Ann Demeulemeester Taps Into NYC’s Creative Pulse With KIDS

In March, Ann Demeulemeester creative director Stefano Gallici paid homage to brand muse Patti Smith with the release of KIDS. Inspired by the creative relationship between Demeulemeester, Smith, Mapplethorpe and more, the special project sought to highlight Gallici’s own global network of collaborators through a visual diary. Following the success of KIDS, a second edition curated by Gallici paints a tapestry of New York City’s underground art and culture. 

The first chapter of KIDS laid the groundwork for the project with a global roster of creatives from London, Paris and Berlin. As a tribute to the city that fostered Smith and Mapplethorpe’s iconic works, the second edition will focus on the diverse range of artists leading the charge in New York’s vibrant art scene.

''Leaving was never my proud, Leaving New York never easy’ were the Michael Stipe lines looping while I was floating around the city documenting its underground net. It was my first time in New York: self-discovery and discovering new artists and friends come together in a flux, a natural and spontaneous process that spawns this second chapter of KIDS, a new celebration of community and creativity,' says Gallici.

Shot over a whirlwind week in both iconic landmarks and hidden gems, the project features an eclectic lineup: musician Stella Rose Gahan, actor Quintessa Swindell, designer Jakob Hetzer, model Dakota Butler, and painter Hunter Amos. Each participant adds their own flavour to the narrative, weaving a rich tapestry of fashion, art, and culture that’s become the essence of KIDS.

With the discerning eye of photographer Jason Renaud behind the lens, Gallici captures the raw, unfiltered essence of New York’s creative spirit. The result? An immersive visual diary that offers a sneak peek into the heartbeat of the city, complete with intimate moments of inspiration and collaboration that feel like stolen glances into the lives of its most vibrant artists.

KIDS 2.0 is not just a fashion campaign; it’s a bold statement, pushing the boundaries of what a campaign can be. It evolves into a powerful platform that celebrates talent while fostering meaningful connections. With New York as its dynamic backdrop, the project underscores Ann Demeulemeester’s commitment to embracing diversity and nurturing creativity, ensuring that the collective power of artistic expression remains ever-evolving.

So buckle up, art lovers and fashionistas! KIDS is back, and it’s ready to take you on a whirlwind tour of creativity that you won't want to miss. The best part? This is just the beginning—stay tuned for future instalments that promise to push boundaries and explore even more artistic realms!