Ami’s It Bag in the Making Puts Parisian Craftsmanship in Motion

For Parisians, the Carrousel Montmartre is an iconic landmark—its grand, centuries-old merry-go-round has been spinning since 1879, nestled at the base of the Sacré-Cœur basilica. It’s impossible to miss. Just steps away, you might spot an Ami customer, effortlessly chic in a woolen trench, leisurely sipping a café noisette. And draped over their shoulder? The newest star in the city’s fashion scene—the Carrousel Bag, a perfect blend of Parisian elegance and playful motion.

Every fashion house needs a signature piece to capture the hearts of its customers—be it a hit bag or a standout perfume. For Ami, the Carrousel could be just that. A bag so quintessentially French, it feels like a love letter to Parisian style—yet accessible to anyone who dreams of that effortless, 'je ne sais quoi' look. With its versatile shoulder strap and adaptable design, the Carrousel is made for any occasion. Whether you're carrying croissants from the local bakery or macarons for a celebratory afternoon, this bag does it all. The spacious main compartment invites carefree organisation, while the inner pocket offers a practical touch for those little essentials.

First unveiled at Ami’s S/S 25 show, the Carrousel was a softer, more refined alternative to the brand’s signature leather totes. Draped gracefully over the shoulders of models as they glided down the runway, it captured the essence of Alexandre Mattiussi’s vision. For Mattiussi, fashion is about creating a sense of home—where Parisian dressing embodies a fresh, effortless elegance that never tries too hard. The Carrousel is the embodiment of that ideal: effortlessly chic, yet undeniably impactful.