Releasing their 'POW Ring' NFT last month, Yoon Ahn's brand Ambush has now launched their own metaverse, and it takes the form of a futuristic spaceship which draws inspiration from Andy Warhol's forward-thinking Silver Factory. With the infamous factory accredited as being the birthplace of 60s pop art, punk and underground rock culture, the Ambush SILVER FCTRY metaverse also tries to emulate said experience through their own interpretation. Diving headfirst into the metaverse, the SILVER FCTRY emphasises a virtual space where people can interact with each other and enjoy the brand's digital universe through music, events, and play-to-earn games; a uniquely-crafted vision that explores new artistic galaxies through fun activities.
Designed to be a spacecraft with a distinct chain-like exterior, the Ambush SILVER FCTRY consists of four rooms offering different experiences and services. There's a web3 store that provides unique merchandise and exclusive NFTs, one of which is the POW!® Reboot NFT, (selling out in minutes last month). Another experience takes form in the shape of a library, which displays archives of past collections and collaborations; then there's a theatre streaming the latest moments from Ambush's fashion shows and events, and finally, a fantastical park area, marking the spot where visitors can explore a surreal environment filled with jewellery pieces and more.
While playing host to events and experiences exclusive to the metaverse, Ambush are looking to the past to inform the future. With Warhol's 60s spaceship-like factory designed to reveal what the future looked like at the time, Ambush's SILVER FCTRY does the same for the next generation of creatives and artists alike. The two are almost identical but what separates them is colour (lots of it), and a fascination with the third stage of the internet.