Alex Consani Is Perfect for Pucci

Nominated for Model of the Year, fresh off her dazzling debut at the Victoria’s Secret 2024 runway show, and starring in the Nick Knight editorial Musée d'Alex for V Magazine's 20th anniversary, Alex Consani is undeniably the hottest face in fashion right now. This supermodel of the new age effortlessly embodies Gen-Z culture, having gone viral on TikTok for showcasing her vibrant personality and wit both on and off the catwalk. With an uncanny ability to balance her online persona with professional modelling, Consani is now shining in her latest role as the star of Pucci’s latest campaign.

As the new face of Pucci, Consani channels the electric energy of 70s supermodels. The Iride Puffer Jacket, featuring the brand's signature vibrancy, has been launched in four eye-catching colourways. Originally inspired by the iris, the coat is bound to turn heads this winter. Drawing on a pattern that debuted over 50 years ago, it embodies the vivid eclecticism synonymous with the era.

Shot by the talented Johnny Dufort, the campaign is a match made in fashion heaven, showcasing the synergy between these two iconic forces. Pucci’s style and iconography continue to thrive through the captivating lens of fashion's favourite it-girl.

A leading contender for this year's Fashion Awards Model of the Year, Alex Consani brings a refreshing mix of style and humour to the runway, making her the quintessential Pucci girl. This rising star has taken the industry by storm, gracing nearly every major runway during the last fashion week and solidifying her reputation as a formidable force in fashion.

With each appearance, Consani captivates audiences with her electric presence, and her latest work in Pucci’s campaign is no exception. In a world that often demands curated online personas, Alex Consani stands out by championing individuality—proving that it’s authenticity that truly steals the show.