Luxury brand 1017 ALYX 9SM's next venture sees the Matthew M. Williams-founded label team up with cult electronic music band Swedish House Mafia. Williams' has a long-standing history in music: previously a creative director for global artists like Lady Gaga and a founding member of the infamous fashion DJ collective #BEENTRILL#, custom soundtracks and musical collaborations remain a focused endeavour for the designer's work. Signature musical principles are put at the forefront of the Swedish House Mafia collaboration, underpinned by Williams' sharp focus on craftsmanship, technical innovation and sustainable fabrications.
Known for ushering dance music culture out of the warehouses and into arenas on an unrivalled scale, Swedish House Mafia's creative influences and subversive approach blends with the 1017 ALYX 9SM aesthetic, focusing on combining key graphic elements from both powerhouses.
A remixed exclusive pattern amalgamates the Alyx logo and monogram with the cover art from Swedish House Mafia's latest album Paradise again resulting in a new and exclusive graphic featuring a texture similar to the album cover art on a series of t-shirts and hoodies, both of which are garment-dyed or screen-printed onto Alyx’s ‘Made in Italy’ signature styles. Of course, this wouldn't be an Alyx collection without hardware details, here in abundance.
Bringing together the innovative aesthetics of Matthew M. Williams' 1017 ALYX 9SM with the rule-breaking DNA of Swedish House Mafia, it's fair to say the capsule exists at the crossroad of fashion, design and music.