Willy Ndatira

Fashion Designer
Creative Consultant

Willy Ndatira aka William Cult is an art director and editor. Ndatira works with publishers and brands including Gucci, JORDANLUCA, Polimoda Florence, Fanatastic Man, The Perfect Magazine, i-D and AnOther Man.

Ndatira trained as a fashion designer, also graduating with an MA in Image Making from Central Saint Martins. Based between Johannesburg and London, Ndatira is perhaps better known by his Instagram handle @williamcult, where he shares his visual research and discusses social issues.

They are also the co-founder of the experimental fashion collective CULT.11AD.

Willy Ndatira aka William Cult is an art director and editor. Ndatira works with publishers and brands including Gucci, JORDANLUCA, Polimoda Florence, Fanatastic Man, The Perfect Magazine, i-D and AnOther Man.

Ndatira trained as a fashion designer, also graduating with an MA in Image Making from Central Saint Martins. Based between Johannesburg and London, Ndatira is perhaps better known by his Instagram handle @williamcult, where he shares his visual research and discusses social issues.

They are also the co-founder of the experimental fashion collective CULT.11AD.

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