Sophie Jewes is a fashion PR director. She founded the PR company Raven in 2019, after five years leading the communications team at fashion agency Starworks Group (SWG). Prior to joining Starworks Group, Jewes headed up the fashion press office at Selfridges.
At Starworks Group, Jewes assembled a diverse and eclectic client roster that included Gareth Pugh, Charles Jeffrey LOVERBOY, Richard Malone, Kenzo, Farfetch, and the Fashion East and MAN young designer showcases founded by Lulu Kennedy.
Jewes’ overarching responsibility has been described as steering designers and labels from ‘dream’ to ‘real’.