Saloni Lodha is an Indian, London-based fashion designer and founder of the label, Saloni. Lodha grew up in a traditional Rajasthani family where her love affair with textiles began. After studying in Mumbai, she moved to Hong Kong at the age of twenty. Seeing a gap in the luxury brand dominated Hong Kong market, Lodha sought to add something more personal the retail climate. What materialised was a set of pop-up boutiques which sold one-off items of clothing, which were made in collaboration with artisans in India. In 2004, on the back of her successes in Hong Kong, Lodha relocated to London.
In 2008 Lodha started her label, Saloni. The brand draws from the designer's Indian heritage and its aesthetic is centered around a combination of colour, artisanal craft and innovative cut and finish. Lodha’s studios are based in Mumbai and London.