Nell Lloyd-Malcolm
CEO
Nell Lloyd-Malcolm is the CEO and co-founder of luxury virtual reality destination xydrobe.
Lloyd-Malcolm's background spans over ten years working in the film industry as a producer, on projects like Mission: Impossible and Ready Player One. She has been leading xydrobe since its inception in 2021 across projects that integrate VFX with luxury story-telling activations like the Harry Styles Cardigan NFT, Global VFX campaigns for Givenchy and immersive exhibitions for both Manolo Blahnik and Dr. Barbara Sturm.
Nell Lloyd-Malcolm is the CEO and co-founder of luxury virtual reality destination xydrobe.
Lloyd-Malcolm's background spans over ten years working in the film industry as a producer, on projects like Mission: Impossible and Ready Player One. She has been leading xydrobe since its inception in 2021 across projects that integrate VFX with luxury story-telling activations like the Harry Styles Cardigan NFT, Global VFX campaigns for Givenchy and immersive exhibitions for both Manolo Blahnik and Dr. Barbara Sturm.
