Lesia Paramonova is a fashion designer based in Moscow, Russia. Her clothing and accessories brand LES’ are mostly inspired by forest and nature. The brand name is a play on Russian words: it consists of the designer’s name and also her main inspiration (LES' translates as forest).
LES’ was conceived in March 2012 when Paramonova won PREVIEW, a young designers, award set up by MasterCard and cult Russian website LookAtMe.ru. As the main prize, the designer got to show her collection as part of Cycles&Seasons Fashion Week by MasterCard. Her first collection, created during her third year at university, was lauded in the foreign press, including CR Fashion Book, Italian Vogue and Grazia and American Marie Claire, and created a buzz in fashion blogs. Susie Bubble dedicated two posts to LES’, and was photographed by street style photographers in one of the label's floral looks while visiting the Olympic Games in London.
Paramonova has created two capsule collections for Moscow boutiques. She has also collaborated with Kiehl’s. LES' stockists include Aizel, Vesna and Parisienne, showrooms Click Boutique and Air in Moscow; and S*uce shop in Dubai.