Jameela Elfaki is an English-Sudanese photographer, art director and editor based in London. She is the founding editor and art director of the independent magazine and platform AZEEMA. Elfaki aims to empower, represent and bring together women and fellow creatives through the use of print and digital media.
Having graduated from Central Saint Martins with a degree in Fashion Communication and Promotion, Elfaki's visual work embodies the celebration of diversity, beauty and femininity with a focus on the representation and inclusivity of women of colour. She has previously worked as deputy picture editor for ELLE and as photographic assistant for Dazed.
Launched in 2017, AZEEMA's first issue was a collection of stories exploring the display and disguise of the body in regard to visual identity, resistance, and sexuality in Middle Eastern and North African culture. Femininity and identity are at the core of the magazine, with an emphasis on the possibility of multiple cultural identities and moving away from a binary model of identity.