Isabel Bush

Creative Director

Casting Director

Isabel Bush is a casting director, creative director and the founder of JONi, a London-based casting team working on global commercial and editorial fashion content. Founded in 2019, JONI has been featured in Arena Homme +, Purple, 032C, The Face, Dazed and iD. Bush has worked closely with brands including Martine Rose and her work has appeared in titles such as The Face.

Isabel Bush is a casting director, creative director and the founder of JONi, a London-based casting team working on global commercial and editorial fashion content. Founded in 2019, JONI has been featured in Arena Homme +, Purple, 032C, The Face, Dazed and iD. Bush has worked closely with brands including Martine Rose and her work has appeared in titles such as The Face.

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Creative Process

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