Holly Lavelle
Creative Director
Photographer
Holly Lavelle is a London-based creative director and photographer.
With storytelling integral to her work, Lavelle is playfully driven by loud narratives that celebrate the idea process and conceptual thinking. She aims to blur the boundaries between fashion and art and is driven by her curiosity in the world, taking inspiration from a wide variety of niche subject matter, ranging in anything from her own dreams to serial killers and 70s cookbooks.
Armed with a visual style that is vibrant, bold and tongue-in-cheek, Lavelle's work often has humorous undertones and celebrates absurdity with a lighthearted approach to fashion, honing in on the nonsensical - juxtaposing the seriousness of modern-day society.
Holly Lavelle is a London-based creative director and photographer.
With storytelling integral to her work, Lavelle is playfully driven by loud narratives that celebrate the idea process and conceptual thinking. She aims to blur the boundaries between fashion and art and is driven by her curiosity in the world, taking inspiration from a wide variety of niche subject matter, ranging in anything from her own dreams to serial killers and 70s cookbooks.
Armed with a visual style that is vibrant, bold and tongue-in-cheek, Lavelle's work often has humorous undertones and celebrates absurdity with a lighthearted approach to fashion, honing in on the nonsensical - juxtaposing the seriousness of modern-day society.
