Clare Farrell focuses is a climate change campaigner. creatively coming up with new ways to fight against the collapse of the climate as well as the wider environmental crisis. As one of the cofounders of Extinction Rebellion she helps coordinate a mass movement of people using non-violent civil disobedience. Farrell's work to date has included building and coordinating the creative team that delivered the name, identity, and messaging that the movement set out with in 2018, co-editing the bestselling book, This is Not a Drill, and now coordinating the UK media and messaging team.
Farrell has a background in the UK fashion industry, working across the high street, luxury and ethical sectors. She has been educating on fashion, ethics and sustainability for over a decade. Having started and managed several small sustainable brands she felt it was clear that there was no amount of green business capable of dealing with our state of crisis.