Beats by Dre
Retailer
Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones, and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion, and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014. Beats introduced a new subscription-based online music service, Beats Music the same year. This was replaced by Apple Music in 2015, the service incorporating a Beats-branded online radio station, Beats 1 which has become one of the biggest stations world wide.
Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones, and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion, and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014. Beats introduced a new subscription-based online music service, Beats Music the same year. This was replaced by Apple Music in 2015, the service incorporating a Beats-branded online radio station, Beats 1 which has become one of the biggest stations world wide.
