Alice Wilby is a creative director, activist and sustainable fashion pioneer since 2009. Formerly editor at Eco-Age, Alice is co-founder of A Novel Approach, providing creative direction for brands including Birdsong and Fashion Revolution.
Alice has appeared on BBC TV and radio as a sustainable fashion expert. She also teaches the short course in sustainable fashion at Central Saint Martins. Her sustainable styling has appeared in Vogue, The Telegraph, and Metro and for numerous global brands.
As an Activist, Alice has campaigned with Extinction Rebellion and is co-founder of Fashion Act Now. An Activist group on a mission, to mitigate fashion’s contribution to climate and ecological breakdown.