Collection Video: Area S/S 21 Haute Couture

For Area's first couture collection, the brand wanted to highlight their passion for custom tailoring. 'Every type of body is beautiful and unique in its on way and we wanted to highlight that by playing with a range of silhouettes created to complement the wearer, showcasing that beauty and craft can feel exclusive in it’s core but at the same time include a range of body types,' said design duo Beckett Fogg and Piotrek Panszczyk.

Every look in the Area S/S 21 couture collection was developed over 6 months and was made as a result of an ongoing collaboration between the designers' studio in New York and embroidery partners in India/globally.