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Fashion Film

Fashion Film: PRONOUNCE Pre-S/S 21

by PRONOUNCE on 14 June 2020

Watch the PRONOUNCE Pre-S/S 21 fashion film, A Visual Response to 2020, featuring the A/W 20 and S/S 21 collections, and the flip book Slow Down.

Slow down.

Listen to the voice of water,

Time is short,

Enjoy every second with your partner.

2020.

A new normal.

Back to origins - dot, line, shadow, hand drawing, flip book.

One stitch and one thread, one stroke and another.

Hiding in the arms of the universe mother, keep it clean and embrace every moment of your life.

Paper, the world, the air, the forest, the sea.

The infinite rope represents of NeZha (Nezha Riots the Seas[哪吒鬧海], A Chinese mythology, it also known as Nezha Conquers the Dragon King). A naive child swim slowly towards the seabed and overturn the azure deep ocean.

Slow down. Follow your inner faith, Remember to take a deep breath.

Watch the PRONOUNCE Pre-S/S 21 fashion film, A Visual Response to 2020, featuring the A/W 20 and S/S 21 collections, and the flip book Slow Down.

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