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Collection Video: Ernest W. Baker S/S 21 Menswear

published on 9 July 2020

The Ernest W. Baker S/S 21 menswear collection video presents a montage of the label's namesake family's home movies. Co-founder Reid Baker's grandfather Ernest provides the voiceover for the short film, transporting viewers back through the generations all the whilst highlighting a freedom and innocence found in youth.

'A nod to the circle of life. To the lessons passed from grandfather to grandson, from generation to generation. To the reflections, the memories and regrets, the mistakes and good deeds; and to this position of learning that we need to put ourselves in to grow.' Inês Amorim, Reid Baker

The Ernest W. Baker S/S 21 menswear collection video presents a montage of the label's namesake family's home movies. Co-founder Reid Baker's grandfather Ernest provides the voiceover for the short film, transporting viewers back through the generations all the whilst highlighting a freedom and innocence found in youth.

Creative Direction:
Inês Amorim, Reid Baker
Photography:
Vladimir Kaminetsky
Cinematography:
Juri Fantigrossi
Styling:
Mauricio Nardi
Casting:
Kyra Sophie
Models:
Jakob Elinghoff, Côme Lart, Cláudio Cabral, Daniel Ferreira
Voice:
Ernest W. Baker
Sound Design:
Maurizio Bergmann
Archive Family Video Provided by:
Ernest W. Baker

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