Jeremy Scott sent us all Moschino yellow hard hats along with our invitations. A few people - fans - wore them to the show. The theme was an under construction/roadside type scenario. Ironic that there was a real life fashion road block inside the venue - Moschino shows are always packed.
Posters that read 'no parking, dangerous couture', no entry stilettos signs, road cones, scaffolding and striped barriers all made for Instagram frenzy zones, where K-pop internet starlets posed for photographs. Pictures were taken using phones with Moschino teddy bear covers, and Anna Dello Russo was there in a SALE sign dress from resort 2016. It was kind of like being in a surreal film, parodying the fashion industry
The words 'clothed for construction' ran on digital repeat above the catwalk, cleverly interchanging traffic light colours with the green, red and white of the Italian flag. After half an hour of sitting in the show venue, with traffic sounds playing through the speakers, complete with beeping horns and a voice that kept saying 'doop doop..ahhhh...beep beep,' the phrase 'fashion road kill' had taken on a whole new meaning. A show like this is actually fantastic for Milan fashion week, I kept telling myself. In truth, it was kind of great to see Milan come so alive.
The runway opened with models wearing high-vis flouro Chanel style tailoring – dressed like lollipop ladies, directing traffic on Rue Cambon. The road worker looks were coolest when oversized as hoodies and sweatshirt skirts. It felt more ravey. The same swoon-tastic music we heard at Prada came on, and it was clear Scott wanted to crack it up a notch, glamour-wise. Apart from road cones as hats, things got pretty effeminate. Models acted up in latticed tailoring, and the most incredible road cone striped thigh high boots. The printed silk dresses were great, one would feel less like a walking poster for Moschino wearing these. They felt like something Franco Moschino would have liked and designed.
The show seemingly finished, but it followed into something that I barely feel the need to report. Anyone that has an instagram account will have seen it. The short fifties dress section was incredible, but sadly we kind of car crashed into fashion spectacle - as circus - after that. A desperate attempt to evoke an old school Thierry Mugler/Jean Paul Gaultier catwalk finale - we had it all thrown at us. The Stephen Jones headpieces were divine, and brought some authentic old world glamour to the proceedings. It was pretty much two collections for the price of one – it went on that long. Shortly after we reached Rio Carnival proportions, one thought the actual collection - and the internet - might explode if it got cranked up anymore. This is design made for our hand held worlds – even more so than our bodies. We live in interesting times.