Both undercover and centre stage, Henry Holland’s girls were chasing the reference of Gonzo reporting: an experimental style of journalism where reporters involve themselves in the action to such a degree that they become central figures of their stories. The first exits, complete with yellow aviator shades, planted us squarely in the frame of Hunter Thompson’s novel - Fear and Loathing in Las Vegas - and Johnny Depp’s portrayal of a drug induced trip into the failings of 1960s counter culture.
A seventies hangover of military vests and psychedelic jacquards, lattice laced suede jumpsuits, and denim multi-coloured patchworks marched across the sands of an underground bootcamp. Thompson sought to solve the fall out of the failed American dream via the 'solace in excess'. Tropical safari prints, leopard pony skin and creepy crawly rainbow appliqués were a glimpse into his protagonist’s mind after having licked sunshine acid - and nailed Thompson’s literary style of humorously over exaggerating events for the sake of a good story.