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Show Report

Show Report: Ann Demeulemeester S/S 13 Menswear

by Hywel Davies on 29 June 2012

Hywel Davies reports on the Ann Demeulemeester S/S 13 menswear show.

Hywel Davies reports on the Ann Demeulemeester S/S 13 menswear show.

An Iggy Pop soundtrack encircled Ann Demeulemeester’s spring collection that witnessed the designer further her whimsical and romantic approach to menswear.

Demeulemeester has fined tuned her craft and this season she introduced a more confident colour story with purple, claret, deep blue and orange all making strong statements in her exquisite collection.

Considering Demeulemeester’s usual handing writing, this collection was minimal and well focused. Elongated coats, retro styled suits, rocker floral prints, striped trousers and Samurai jackets were mixed with an elegant confidence that Demeulemeester does so well.

The sheer romantic exquisiteness of the clothes presents a charming alternative to mainstream fashion. And while romantic reflection is central to Demeulemeester, the designer continues to polish her skills in defining clothes that have gallons of character and soul.

Each season Demeulemeester successfully progresses her restrained design language to respond to her own vision of masculinity and the modem world. A romantic expedition of idealized fashion that will infiltrate the wardrobes of Demeulemeester’s die-hard fans.

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