Round-Up Discussion: Understanding Fashion on Film

Over 12 months into digital fashion weeks, features editor Hetty Mahlich leads a discussion on the industry's embrace of fashion film. Analysing the standout moments from recent shows, Head of Fashion Film Raquel Couceiro, junior film editor Louisiane Trotobas, filmmaker and junior video editor Rei Nadal and assistant film editor Harry Gregory offer their expert opinions on the S/S 22 men's and A/W 21 haute couture seasons. Analysis covers Frank Lebon's film for Diesel, Richard Quinn's Hollywood extravaganza, and Kiko Kostadinov's interactive set in Brixton Market, plus Dries Van Noten, Iris van Herpen, Jean Paul Gaultier and Walter van Beirendonck.

Debating whether brands should abandon the runway once and for all, what makes a blockbuster fashion film, and their predictions for the future of fashion communication, from interactive games to digital-physical hybrids, they examine what it really means to showcase fashion online in 2021.