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Provocachic(sm)
what would your story taste like?

The premier Flavour Impressionist, Provocachic(sm) specializes in evocative bespoke cocktails in its signature chic & provocative style. Inspired by the art form that challenged perceptions - Impressionism, a style that captures the essence of transient moments in unconventional compositions.

Our recipe design conjures a sensory glimpse through flavours and a personal story, reflecting personality, memories & emotions, social & cultural elements, et cetera. Enigmatic stories are weaved onto this culinary canvas, connecting emotionally on an intimate level through each intuitive concept & recipe.

Ever inquisitive, both classics and innovations are constantly studied and explored, including unrelated fields. Broadening the imagination, this approach also allows for more surprising depth and twists in the designs. The process includes interviews and research spanning at least five weeks.

To whom might this unique medium for emotional resonance appeal? Loved ones, brands and hospitality establishments � explore these bespoke epicurean cocktails as an intriguing hospitality experience, as an emotional branding touch point, or as a meaningful gift.

FLAVOUR BRANDING
Imagine communicating your brand personality in a chic cocktail, and through a story that specifically appeals to your target market. More than just signature cocktails that reflect the heart of your establishment, think brands of products, services and companies. The latter would benefit from this avant-garde style of building relationships between brand experiences and people.

Some Sample Projects:
Midnight Pearl � for Italian luxury icon La Perla <http://www.culinarymedianetwork.com/provocachic/2007/10/midnight-pearl-story-of-corsets-and.html>

Pure Platinum � for a leading American credit card brand <http://www.culinarymedianetwork.com/provocachic/2007/10/flavor-branding-for-leading-american.html>

Pan-Asian Cosmo � Rojak, 5 Elements and 6 tastes, all in an enamel mug. <http://www.culinarymedianetwork.com/provocachic/2006/12/rojak-cocktail-experience.html>

SummerBloom � for a leading American financial services MNC <http://www.culinarymedianetwork.com/provocachic/2006/08/bloomberg-summerparty.html>

EVOCATIVE BESPOKE RECIPES
Today, the term bespoke refers to items and services of the highest level of customisation, often of exquisite quality and much appreciated by the sophisticated soul. Provocachic(sm) answers the provocative question,
what would your story taste like?

Candle in the Wind - What would the story of Marilyn Monroe taste like?
<http://www.culinarymedianetwork.com/provocachic/2006/08/candle-in-wind.html>

MEDIA
2007
- Reuters Life! {UK} (November) <http://uk.reuters.com/article/lifestyleMolt/idUKL2023277620071120>

- 938 LIVE! Radio Interview (September)

- OMY.SG Vodcast for Online Portal of papers TODAY & MY PAPER (October) <http://www.culinarymedianetwork.com/provocachic/2007/10/videos-of-cocktails-with-asian-herbs_17.html>

- SHOWstudio.com {UK} Feature (August) <http://showstudio.com/blog/23013>

- ZaoBao (Mandarin Paper): Bespoke Cocktails (February)

Some other editorials include:
- Vanilla (February 2008)
- Singapore Tatler (May 2003; and Amex Centurion Gala, August 2007)
- Wine & Dine (February and April 2006)
- Harper�s Bazaar (December 2005)
- Singapore Business Visitor (February 2006)
- CUBES (April 2005)
- Her World (December 2005)
- Urban (December 2004)
- I-S (February 2005)
- New Man (February 2006)

VISION
Provocachic(sm) seeks to recognize and develop this powerful emotional channel (evident in the simplest home-cooked food being an intimate space of moments with family and friends), and to be the leader in this evocative style of recipe design.

Provocachic(sm) also strives to close the significant quality gap between cocktails and food. The freshest high quality ingredients are being explored, down to specific cultivars.

AFFILIATIONS
Provocachic(sm) is the resident flavour impressionist at The Gilded Fork, a popular New York based culinary media network. For the first time, both food AND cocktail recipes are created based on monthly ingredient themes that reflect their cultural histories & myths.

Provocachic(sm) is part of the collective known as Rojak, a group of creative businesses in Singapore. <http://www.rojak-city.com/site/>

Website: http://www.culinarymedianetwork.com/provocachic/

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Last updated 22:16 Tue 01 May 2007

SCENT

Most intriguing! I've been researching about taste & smell, and recently read an interesting book "The Secret of Scent". In fact, just started to look at how to recreate petrichor. This SCENT project feels like an epiphany. Imagine taste & smell being transmitted over the internet!?! If only that's possible within my lifetime.

NAOMI

Exploration of 3-D technology and emotional resonance of real-time reactions, with a giant replica of Naomi as the canvas?! Wow! Perhaps could explore some ways for the onsite viewers to be able to move around the sculpture/canvas as easily as one would be manipulating the 3-D model in a computer. Ideally a 360 degrees perspective on mulitple axis.

TRANSFORMER

The Bridegroom Stripped Bare - Here, again, we see the dark soul of Lee Alexander McQueen, our generation's 'guy bourdin'. Definitely different of course.

MAC III

Pulsating.. the way it captured the "zone"

COMPULSIVE VIEWING: THE FILMS OF GUY BOURDIN

Sex & death is at the heart of this dark prince of past..

DESIGN_DOWNLOAD: Alexander McQueen

THE SOUND OF CLOTHES: ANECHOIC

Another direction being explored, with two other related projects: (Blow, clap, talk & hum), and SYNAESTHESIA

ANGEL

Use of maggots for an organic portrait of a beautiful girl... like the study of percieved ugliness in Leonardo da Vinci's 'research' on beauty

BELLWETHER

A great McQueen introductory video series

BLACK

AMEX Black Centurion Card was designed by McQueen?! This is the fashion show in 2004 to celebrate that.