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Last updated 14:14 Thu 22 Feb 2007

image(re)building

Images fight for our attention.
On a daily basis they try to seduce us, to shock us or, rightfully or not, try to make us believe in their authenticity. In this fight for our attention, within the multiplicity of offered images, only very few of course crystallize into icons, into 'stereotypes of our history' (Jameson).

How strongly can we therefore trust the meaning of images? The iconized image tends to immediately absorb the truth, the total rightfulness.

The search for an alternative meaning is a central issue in my photographic work. Now that the public world imposes her icons without constraint to the individual and our physical reality has to step aside in favour of a diffuse culture of pictures, I look for a different possibility behind our collective images.

Website: www.zazourian.com