Profile

Last updated 22:26 Fri 06 Nov 2009

Richard Smith is a creative strategy consultant who specializes in transforming brands into wants and desires. Based on his extensive experience in branding and visual communication, Smith offers clients a distinct approach that combines brand strategy, marketing and design.

Co-founder of the influential London based design studio Area, Smith's career began in 1985 at Peter Saville Associates. In 2001, he established The Extent or Measure of a Surface Inc., a New York based brand communication consultancy. His clients include Alexander McQueen, Visa, Target, John Galliano, the Mandarin Oriental Hotel Group, Surface Magazine and Depeche Mode.

Recognized internationally for his unique vision and unconventional point of view, Smith's work has appeared in numerous books and magazines including Creative Review, Eye, Time Out, Vogue, New York magazine, Paper Works, Wear Me and Experimental Formats.

Website: http://www.thinkcreatebelieve.com