Profile

Last updated 20:57 Mon 08 Jun 2009

I'm a Londoner, a keen researcher, a lover of the style zeitgeist, and an ideas and inspiration enthusiast. I thoroughly enjoy watching these play out in contemporary culture & fashion. I understand choices, how people wear it and express it, where it comes from and where its going.

Currently I study MA Strategic Fashion Marketing at the University of the Arts, London College of Fashion. Analysing the global fashion industry, style, brand authenticity, fashion business strategy, international retailing, branding and marketing communications. My dissertation research project is about fashion film and fashion marketing tools.

I have a couple of key interests the first style and web 2.0 which I explore through blogging mobile video, text and images. I edit my blog Style Canteen (http://www.stylecanteen.net) the other being being trendsetters and trend spreaders which came to via my involvement as a contributor to an article in T.H.E published by The Future Laboratory.

On the side I quite like fashion curation, history and fashion objects so I get in involved with MA Fashion Curation. Prior to this my experience includes working as fashion consultant for Trinity Hospice Retail recreating the identity of a flag ship branch from charity shop to charity boutique, I also had an entrepreneurial streak running a start up niche fashion label.

Website: http://www.stylecanteen.net