Fredrik started his career at an ad agency in his native Sweden. At twenty-one (and still in school) he founded Graceland Sthlm, an advertising agency in Stockholm, Sweden. The agency made a name for itself by skillfully positioning and launching unconventional campaigns for its clients. As a result, Graceland Sthlm rapidly grew to be both profitable and creatively awarded.
In 2000, Fredrik relocated to New York, to branch out into film. He worked with script development for Academy Award-winning producer Edward Saxon ("Silence of the Lambs", "Philadelphia", "Adaptation").
In 2002, Fredrik founded Third Factory, a production company through which he has produced several films, including "Light and the Sufferer", based on a story by acclaimed novelist Jonathan Lethem, and "Bedford" which went on to win over thirty national and international awards. He also produced numerous music videos and commercials.
Third Factory is currently in post production with âBig River Manâ a documentary following Martin Strelâs insane swim down the Amazon, and in development with âPurple Majestyâ with acclaimed writer/director Victor Quinaz.
In 2003 he combined his skills in positioning, branding and film production, and became a Producing Partner in a series of short films compiled and released under the title name âDestrictedâ. The films are directed by a group of todayâs leading contemporary image-makers, including Marina Abramovic, Matthew Barney, Marco Brambilla, Larry Clark, Gaspar Noé, Richard Prince and Sam Taylor-Wood. Destricted was part of the official selection of the 2006 Sundance Film Festival, screened at the 2006 Cannes Film Festival and was recently picked up by IFC Films.
Fredrik has a broad background in developing and executing marketing campaigns and entertainment for numerous companies in a variety of industries. He has become an expert in developing, producing, and launching projects that sit on the leading edge of advertising, art, media and entertainment.
Website: www.thirdfactory.com