VIRTUAL ACCESSORIES : DANIEL BROWN Intrigued by the notion that consumers are prepared to pay for so much more than the mere cost of production when a garment is made by a favoured label, web artist Daniel Brown has captured the visual seduction and alchemical qualities intrinsic to brand appeal in these four beautiful interactive experiences. By selecting the signature pieces from the Spring/Summer 2002 collections of Balenciaga, Marc Jacobs, Missoni and Prada, Brown has married the materiality of the garments with the aesthetic of each brand's current advertising campaign to suggest how multimedia can incorporate the pleasure of consumption into fashion imagery itself.
