Dress to impress and head down
to BEAMS in Harajuku to get photographed for the
ULTIMATE fashion knockout.
TOKYO STYLE CLASH is your chance to battle it out and really see if you are HOT or NOT? From the 14th until the 16th October, a photographer will set up in the front window of BEAMS' Harajuku store, waiting to take your portrait. All photographs will then be used to create an interactive game to be played on SHOWstudio. Then it's over to our celebrity panel and the public to play it to decide who really has the hottest look in Tokyo!!
GREAT PRIZES are to be won, so it's not just the admiration of the voters that you'll be winning:
Grand Prix: ¥1,000,000 BEAMS Gift Card
2nd prize: ¥200,000 BEAMS Gift Card
3rd prize: ¥100,000 BEAMS Gift Card
Jury's prize: ¥100,000 BEAMS Gift Gard for each of the 10 creatve panel's favourites
A PANEL OF TEN CREATIVE EXPERT SUPERSTARS from the worlds of photography, fashion, design, retail and modelling have been chosen to scrutinise and vote on each look. Each will cast their vote by playing the game and their favourite three selections will be revealed at the end of the competition. THE QUESTION IS: have you got the same taste as your hero?
NICK KNIGHT: Stylish Snapper
SARAH COLETTE: Parisian Style Guru
PETER JENSEN: The Dapper Dane
JUN TAKAHASHI: Prince of the Strange And The Beautiful
LILY COLE: Clever Clogs Flame-Haired Beauty
KENSUI ARAO: Supercool Creative Kingpin
MIHO KINOMURA: Jet setting Film-World Glamourpuss
Mr KUBO: Big BEAMS Boss, Knows His Stuff
MR MINAMIMAGOE: Tip-top Tokyo Trendsetter
Read more about The Panel >
BEAMS is a leading concept department store with outlets located throughout Japan. Their handsome, retail destinations carry a myriad of goods, ranging from wardrobe basics and accessories to international, luxury fashion brands. This year they celebrate their 30th Anniversary, which they have devoted to 'Happy Life Solutions', and they are marking it with this global, interactive style-a-thon.
Visit the BEAMS websites:
www.beams-30th.jp
www.beams.co.jp
Nine Japanese photographers have been capturing the ‘Hot or Not!’
looks of the stylish Japanese public in the front window of Beams, Harajuku.
Click the links below to read about them!
ZOREN GOLD & MINORI Read Biography >
KEISUKE NAGOSHI Read Biography >
AKIHISA OKUMOTO Read Biography >
SHINSUKE KAMIOKA Read Biography >
TOSHI HIRAKAWA Read Biography >
GO RELAX E MORE Read Biography >
PAK OK SUN Read Biography >
SHOJI UCHIDA Read Biography >
REI SHITO Read Biography >